کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139830 162522 2009 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The state of Australian public relations: Professionalisation and paradox
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The state of Australian public relations: Professionalisation and paradox
چکیده انگلیسی

It is almost a decade since the last empirical study of Australian public relations appeared in the academic literature. This paper reports on a survey conducted immediately prior to the onset of the global financial crisis aimed at revealing the state of public relations in Australia. In particular, the study investigated levels of professionalisation in terms of such criteria as the strategic orientation of public relations, its position within organisational hierarchies, and the importance placed on ethics and professional development. The findings show Australian PR professionals to be highly educated, comparatively well paid and frequently in positions of influence with their CEOs. Paradoxically despite these strengths, the profession in Australia does not seem to have outgrown public relations’ pervasive identity crisis.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 35, Issue 4, November 2009, Pages 376–381
نویسندگان
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