Attribution Theory as a guide for post-crisis communication research

The field of crisis communication is poised to take the next in its evolution. Now is the time to move beyond the limits of the case study methods that shape the field's development and shift to empirical methods. As the field matures, crisis managers need recommendations that are based on scientifically tested evidence rather than speculation. The argument for scientifically tested evidence for action is based on the evidence-based in management and medicine. This article discusses the role Attribution Theory has played and can continue to play in building scientifically tested evidence for crisis managers as well as providing an integrative mechanism for the diverse crisis research that spans a variety of disciplines.