کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139860 | 162525 | 2007 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The astronaut and Foggy Bottom PR: Assistant Secretary of State for Public Affairs Michael Collins, 1969–1971
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
Michael Collins was one of the three astronauts in the Apollo 11 moon landing in 1969, although only the other two walked on the moon. Upon his return, he became Assistant Secretary of State for Public Affairs. His main assignment was to reach out to the college generation that was protesting the war in Viet Nam. Collins served for 15 months, resigning to head the nascent National Air and Space Museum. This article recounts his experience as the top public relations officer for the State Department and concludes with Collins’ own views on the experience, 35 years later.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 33, Issue 2, June 2007, Pages 184–190
Journal: Public Relations Review - Volume 33, Issue 2, June 2007, Pages 184–190
نویسندگان
Mordecai Lee,