کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139861 | 162525 | 2007 | 10 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks](/preview/png/139861.png)
Leading PR-historiography provides a picture of an evolutionary process of public relations activity in which PR develops from a manipulative to a two-way, dialogue-oriented communication process. We analyzed a number of public relations textbooks to determine how their authors present PR history. Our major findings are: (1) The construct of the progressive development of PR is evenly spread throughout textbooks; (2) The majority of textbooks simply rely on storytelling and not on a theory-driven approach to PR history as we would prefer to see in PR textbooks that are used to teach university students; (3) The PR history presented in the books seems to be influenced by a paradigmatic stance. However, citation context analysis did not enable us to trace back the dissemination of this viewpoint to one paradigmatic author, and so we assume that the so-called obliteration effect prevents this proof.
Journal: Public Relations Review - Volume 33, Issue 2, June 2007, Pages 191–200