کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139888 | 162532 | 2006 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
An advancement in online campaigning during the 2004 election cycle was the integration of blogs in candidate Web sites. This content analysis investigated the political public relations message strategy on campaign blogs during the 2004 election, focusing on attacks as a part of Functional Theory of Political Campaign Discourse. Results indicated frequent discussion of the opponent, reliance on attacks, and the dominance of logical appeals. Candidates focused on issue over image. The incumbent attacked more often than the challenger.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 4, November 2006, Pages 402–406
Journal: Public Relations Review - Volume 32, Issue 4, November 2006, Pages 402–406
نویسندگان
Kaye D. Trammell,