کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139902 162534 2006 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An analysis of other countries’ international public relations in the U.S.
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
An analysis of other countries’ international public relations in the U.S.
چکیده انگلیسی

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 2, June 2006, Pages 97–103
نویسندگان
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