کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
139929 162537 2006 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Myth of symmetry: Public relations as cultural styles
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Myth of symmetry: Public relations as cultural styles
چکیده انگلیسی

“Man does not have a nature but a history.”– Ortega de GassetThe paper suggests that the idea of public relations, once regarded as a-theoretical, is actually more a-historical. The history of public relations has been either ignored or distorted, due in part to the theory of symmetry that confuses the science of evolution with a belief in evolution. Symmetry theory has both caused and resulted in historical distortions like the inflated historical significance of P.T. Barnum, and ethical oversimplifications like the dissociation of public relations from propaganda. As a corrective, this paper offers an alternative, cultural perspective. Expanding upon the critical historiography of J.W. O’Malley, a religious historian, public relations is reframed as cultural styles that reflect distinctive historical sensibilities, as well as manners of perception and expression.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 3, September 2006, Pages 206–212
نویسندگان
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