کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
139940 | 162537 | 2006 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Occam's Razor in the contingency theory: A national survey on 86 contingent variables
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The purpose of this study is to quantify 86 contingent variables and modify the construct of the contingency theory. A nationwide survey among public relations practitioners first enabled quantitative analysis of the 86 contingent variables affecting public relations practice, divided into 12 factors on two dimensions. This test gave parsimony to the matrix of 86 contingent variables initially offered in the matrix, provided validity to the contingency theory, and suggested its theoretical evolution measured against Occam's Razor, which holds that the simplest explanation is generally the most precise and thus the best approach to follow in building theories.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 32, Issue 3, September 2006, Pages 282–286
Journal: Public Relations Review - Volume 32, Issue 3, September 2006, Pages 282–286
نویسندگان
Jae-Hwa Shin, Glen T. Cameron, Fritz Cropp,