|نسخه تمام متن
|11 صفحه PDF
This case follows Shane Walters, who was successful in his proposal to have trivia included as a sport in the Pan Pacific Masters Games. Shane is now tasked with planning, programming, and delivering a sport programme, as well as marketing the programme to potential participants. The case is particularly relevant for courses that cover event planning, event marketing, and event tourism. The case is applicable to both undergraduate and postgraduate courses.
Journal: Sport Management Review - Volume 19, Issue 2, April 2016, Pages 240–250