کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
140890 162791 2015 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The impact of a mega-event on inter-organisational relationships and tie strength: Perceptions from the 2011 Rugby World Cup
ترجمه فارسی عنوان
تاثیر یک مگارویداد بر روابط درون سازمانی و قدرت رابطه: برداشت‌ها از جام جهانی راگبی 2011
کلمات کلیدی
روابط درون سازمانی؛ قدرت رابطه؛ رویدادهای بزرگ؛ بازاریابی مقصد؛ اثرات رویداد
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی


• We investigate the impact of a mega-event on relationships within tourism networks.
• We compare the intra-regional versus the inter-regional destination environment.
• Our results highlight the ability of mega-events to strengthen existing relationships.
• The event impacted intra-regional relationships but not inter-regional relationships.
• The findings encourage practitioners to strategically leverage relationships.

Few studies have investigated the impact of mega-events on existing, inter-organisational relationships within regional tourism networks and how the event may change these relationships. This research explores the perceived impact of the 2011 Rugby World Cup (RWC 2011) on relationships and tie strength between Tourism Auckland (as the focal organisation) and its partner organisations. The research utilises an exploratory, qualitative case study approach. Data were collected using semi-structured pre- and post-event interviews, a formal survey and a documentation review. Emphasis was placed on comparing the intra-regional versus the inter-regional destination environment. The findings demonstrate the significant opportunities of a mega-event to strengthen existing relationships among organisations involved, and to build a valuable portfolio of both strong and weak ties. RWC 2011 positively impacted on intra-regional relationships as opposed to inter-regional relationships. A model is developed illustrating these findings. The findings can help practitioners to strategically leverage relationships, both intra- and inter-regionally. This would not only assist in attracting and delivering successful events in the future but also in creating more competitive destinations.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Sport Management Review - Volume 18, Issue 3, August 2015, Pages 421–435
نویسندگان
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