Communicating the need for a new field of dreams: If we don’t rebuild it will they go?

Convincing the public to finance a stadium is often contentious and even more so in smaller communities with limited funding options. In this case study of Cobb Field, the city of Billings, Montana must address the disrepair of its municipally owned baseball stadium. The field is used by a minor league professional baseball team, two American Legion teams, and a university program. Cobb Field is in violation of the rules that govern minor league professional baseball, and must seek waivers each year to allow the professional team to remain. As a result, community leaders are concerned the team could relocate. The city council wants a new stadium, but must seek approval for a tax increase from a community that has recently rejected levies for schools, libraries, and museums. Students should ponder what public relations strategies are available to the supporters of a new stadium while considering the needs, wants, and desires of the various stakeholders involved.