کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
140991 | 162799 | 2010 | 17 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار، مدیریت و حسابداری (عمومی)
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چکیده انگلیسی
The authors report the economic impact of a strategy change for a nonprofit sport association, Hoopfest, over an eight year period. Hoopfest organizes the largest annual 3-on-3 basketball tournament in the world. The study employs an economic impact methodology because the local community expressed a concern with related economic development issues. An initial assessment indicated the two-day tournament had an overall economic impact on the region of about seventeen million dollars. Twenty-two thousand people competed in the tournament and at least another one hundred thousand people watched the event. Hoopfest officials were challenged by a simple question: how could they enhance the economic benefits of this basketball tournament?
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Sport Management Review - Volume 13, Issue 1, February 2010, Pages 65–81
Journal: Sport Management Review - Volume 13, Issue 1, February 2010, Pages 65–81
نویسندگان
Carl S. Bozman, Lada V. Kurpis, Chris Frye,