Considering legacy as a multi-dimensional construct: The legacy of the Olympic Games

The International Olympic Committee (IOC) requires cities that bid for the Olympic Games to formulate a legacy strategy. This case follows a sport professional tasked with developing an Olympic bid for their city. Specifically, the case considers various legacy outcomes including: destination image, tourism, cost, venues, housing, and social legacies. The case is written with anonymity of the actual city so that the instructor can adapt the case to a specific city. The case is particularly useful for courses covering sport tourism, stakeholder management, event management, or sport economics and finance.

► Ensuring an Olympic legacy begins at the bid stage.
► Olympic legacy must be considered as a multi-dimensional construct.
► The mandate of all stakeholders must be part of any legacy strategy.
► Tangible and intangible Olympic legacies must be actively leveraged.