From research to action: Now we have to move on CCS communication

With rising levels of atmospheric carbon dioxide (CO2), a portfolio of mitigation options is deemed essential as we transition to a low carbon economy. Carbon dioxide capture and storage (CCS) is one technology that has the potential to mitigate large amounts of CO2 and governments around the world, along with industry and researchers working in the technology space, are excited by this. However, the technology still remains relatively unknown in the minds of most lay citizens and is therefore less well accepted than more traditional forms of power generation. This paper reviews a number of CCS communication research activities that have been undertaken internationally since 2002 and synthesizes them into a logical roadmap of activities. The paper also examines the common strengths and weaknesses of the research activities and makes a number of suggestions for industry representatives and policy makers. The paper also outlines a way to segment stakeholder groups for all communication activities into four target audiences including: influential others; community; education and project specific activities.