کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1744261 1017971 2016 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing and effort decisions in a closed-loop supply chain under different channel power structures
ترجمه فارسی عنوان
تصمیم گیری های قیمت گذاری و تلاش در زنجیره تامین حلقه بسته تحت ساختار قدرت کانال های مختلف
کلمات کلیدی
زنجیره تامین حلقه بسته، ساختار قدرت کانال، تصمیم سازی، تلاش جمع آوری تلاش فروش، نظریه بازی،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
چکیده انگلیسی
This paper aims to explore the influence of different channel power structures on the optimal decisions and performance of a closed-loop supply chain (CLSC) with price and effort dependent demand, to identify the most profitable channel power structure and to propose coordination strategy for the decentralized CLSC. Considering the demand expansion effectiveness of collection effort and sales effort, centralized and decentralized game theoretic models of a CLSC with one manufacturer and one retailer are built, to investigate optimal decisions of collection effort, sales effort and pricing under different channel power structures, namely manufacturer Stackelberg, vertical Nash and retailer Stackelberg. Through a systematic comparison and numerical analysis, the results show that with dominant power shifting from the manufacturer to the retailer, the retailer's profit always increases and the manufacturer may also benefit when the demand expansion effectiveness of collection effort is large enough. The symmetric channel power structure is the most favorable for both the CLSC and consumers when the demand expansion effectiveness of collection effort is relatively low; otherwise, the CLSC with dominant retailer is the most profitable. Moreover, the proposed low price promotion strategy can effectively enhance the performance of decentralized CLSC.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cleaner Production - Volume 112, Part 3, 20 January 2016, Pages 2043-2057
نویسندگان
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