Survey of willingness of residents to participate in electronic waste recycling in Nigeria – A case study of mobile phone recycling

Presently, large quantities of waste mobile phones are being generated in Nigeria with a significant proportion in storage. This paper investigated the behavior of consumers in Nigeria towards this waste stream and their willingness to participate in waste mobile phones recycling. This study also assessed the willingness of consumer's to pay for a more ‘environment friendlier’ phone – the so-called ‘green phone’. We performed a principal component analysis with varimax rotation in order to condense some of our questions into a smaller set of factors. We developed a model to estimate and explain the willingness to pay (WTP) a premium for ‘green’ cell phones. The model showed that the significant predictors of willingness to pay extra for green electronics include awareness and concern about the deteriorating environment, age, and the general attitude towards the environment. About 65% of the respondents are either ‘willing’ or ‘very willing’ to drop-off no-longer-in-use electronics at a nearby recycling facility. Majority of the respondents are also very willing to pay a premium for a green phone. Considering the increasing waste generation by this sector, it has become expedient that a recycling program be introduced for these potentially harmful waste materials.