Nutrition et santé : la communication des entreprises auprès des consommateurs

Since 2001, the National Health and Nutrition Programme (PNNS) aims to improve the diet of the French population, by implementing both a policy of education and information to the general public but also by interventions directly towards companies. These have evolved their communication and product strategy to take account of French public policy. However, they are building their supply strategy primarily in relation to the changing demand of consumers. The analysis of all these movements can show contributions but also the limitations of the current system. A recommendation could be to rely on social marketing to increase efficiency through a better understanding of the determinants of the behaviour of companies and consumers.