Les critiques de l'alimentation industrielle et les réponses des acteurs de l'offre

Contemporary food is broadly industrialised, whereas many critics target industrial food. In this context characterised by a series of critical episodes, supply actors have developed responses through the selling points they use and the ways of producing that are related to these ones. This paper aims at analyzing the construction of these two levels - the critique on the one hand, the justification on the other hand - and their social articulation. In a situation marked by a weakened trust, this social articulation highlights the co-construction of the market and stresses the importance of the industrial suppliers' culinary role.