Le curseur nutritionnel: un nouvel outil visuel d'information nutritionnelle

The nutritional cursor is a new nutritional information tool which allows food of the same category to be classified into three groups: “nutritional pleasure”, “classical pleasure” and “great pleasure”. The classification will be determined following the product composition on the basis of a factorial analysis method followed by an automatic classification. It will then be checked a posteriori by experts. The classification is based on nutritional criteria which are specific for each category of food. The nutritional cursor provides a nutritional profile of the product but, contrary to the other proposals the classification, it is built a posteriori according to market reality. Categories are defined pragmatically on the basis of consumer attitudes. Buying food will thus be simplified for the consumer and the new labelling scheme will heighten his awareness of food variety. It also enables him to adopt a healthy diet as well as make him be conscious of what he buys without feeling guilty. The cursor will be changing gradually according to the market evolution and public health recommendations.