Comment le marketing oriente-t-il les choix alimentaires?

The emergence of the marketing function is narrowly connected with the evolution of the agro food system, facing a simultaneous massification of production and consumption, and a need to regulate flows. Methods for analyzing and acting upon markets have dramatically improved since, and the contribute to a significant reduction of the risk the corporation is facing when it launches a product. But this better knowledge of the market is revealing the complexity of consumer decision making, and the limits of marketing action.