Social influence during the initial phase of a fire evacuation—Analysis of evacuation experiments in a cinema theatre

Unannounced evacuation experiments in a cinema theatre were analysed. The analysis focused on investigating if people are influenced by others during the initial phase of a fire evacuation. This type of influence is called social influence. Three separate behaviour types were identified and studied and the recognition and pre-movement time was measured. The results suggest that social influence is an important factor and that it becomes more important when the fire cue, e.g., the alarm, is unclear or uninformative. Results also indicate that social influence increases with decreasing distance between visitors. This result implies that individuals are influenced more by people who are close than by people who are further away.