Marketing your pain practice

Interventional pain medicine, being a relatively new specialty, has an added burden of marketing itself. A pain physician has to market his own self and his expertise as well as the specialty itself. Direct marketing to the consumers as well as to the referring physicians requires skill and knowledge. There are various modalities available for this very purpose and, if used appropriately, can help launch a new pain practice with little effort and with great success. This article helps guide a new pain specialist toward this very goal and hopefully provides a general idea regarding the complexities of such a task.