Keywords: بازاریابی مستقیم; Assimilation-contrast; Anchors; Appeals scales; Fundraising; Direct marketing;
مقالات ISI بازاریابی مستقیم (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: بازاریابی مستقیم; Cost-sensitive learning; Cost-sensitive classifier; Credit scoring; Fraud detection; Direct marketing; Decision trees;
Keywords: بازاریابی مستقیم; Exposure; Anxiety; Treatment; Cognitive behavioral therapy; Direct marketing;
Keywords: بازاریابی مستقیم; Data mining; Direct marketing; Response modeling; Social media; Engagement behavior;
Keywords: بازاریابی مستقیم; Customer acquisition; Acquisition risk; Bad debt risk; Co-operative database; Direct mail; Direct marketing; Targeting
Keywords: بازاریابی مستقیم; Direct marketing; Direct mail; Response modeling; Database marketing;
Keywords: بازاریابی مستقیم; Clustering; Sequence mining; Business knowledge; Behavior process; Trajectories; Direct marketing
Keywords: بازاریابی مستقیم; Data mining; Constrained clustering; Customer profiling; Business knowledge; Direct marketing;
Keywords: بازاریابی مستقیم; Direct marketing; Farm-to-fork; Soil-to-soil; Agricultural economics; Farmers' market;
Escaping the corporate net: Pragmatics of small boat direct marketing in the U.S. Salmon fishing industry of the Northeastern pacific
Keywords: بازاریابی مستقیم; Direct marketing; Alternative economy; Corporate power; Farmers' market; Small boat fishery;
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
Keywords: بازاریابی مستقیم; Multi-channel shopping; Internet retailing; Channel specialization; Direct marketing; Shopping costs; Internet; Call centers; Price shocks; Hierarchical Bayes; Dynamic linear model; Shannon information; Welfare loss;
Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees
Keywords: بازاریابی مستقیم; Customer segmentation; Direct marketing; Data quality; Data accuracy; RFM; Decision trees
Applying Ant Colony Optimization to configuring stacking ensembles for data mining
Keywords: بازاریابی مستقیم; ACO; Ensemble; Stacking; Metaheuristics; Data mining; Direct marketing
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Keywords: بازاریابی مستقیم; Response pattern; Direct marketing; Probabilistic modeling
Decisions to direct market: Geographic influences on conventions in organic production
Keywords: بازاریابی مستقیم; Direct marketing; Organic agriculture; Conventions theory; Geographically Weighted Regression; Washington State
Increasing the effectiveness of associative classification in terms of class imbalance by using a novel pruning algorithm
Keywords: بازاریابی مستقیم; Associative classification; Direct marketing; Rare events; Class imbalance; Scoring; Probabilistic classifiers
A new SOM-based method for profile generation: Theory and an application in direct marketing
Keywords: بازاریابی مستقیم; Data mining; Customer profiling; SOM; Direct marketing
Improved response modeling based on clustering, under-sampling, and ensemble
Keywords: بازاریابی مستقیم; Direct marketing; Response modeling; Class imbalance; Data balancing; CRM; Clustering; Ensemble
New separating hyperplane method with application to the optimisation of direct marketing campaigns
Keywords: بازاریابی مستقیم; Separating hyperplane; Vapnik–Chervonenkis dimension; Direct marketing; Lift curve
A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application
Keywords: بازاریابی مستقیم; Data mining; Decision support systems; Direct marketing; Response modeling; Calibration
Direct marketing strategies: The rise of community supported fishery programs
Keywords: بازاریابی مستقیم; Community Supported Fisheries; Direct marketing; Commercial fisheries; Local food; Sustainable seafood
Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
Keywords: بازاریابی مستقیم; Apparel retailing; Direct marketing; Direct mail; Relational strength; Purchase behavior
Marketing your pain practice
Keywords: بازاریابی مستقیم; Marketing pain practice; Marketing; Direct marketing
Accounting for the long-term effects of a marketing contact
Keywords: بازاریابی مستقیم; Predictive scoring models; Customer lifetime value; Direct marketing; Data mining
Bayesian variable selection for binary response models and direct marketing forecasting
Keywords: بازاریابی مستقیم; Bayesian variable selection; Binary response models; Distribution of priors; Direct marketing; Forecasting models
Considering endogeneity for optimal catalog allocation in direct marketing
Keywords: بازاریابی مستقیم; (D) Marketing; Direct marketing; Endogeneity; Hierarchical Bayesian modeling
Effective approaches to regulate mobile advertising: Moving towards a coordinated legal, self-regulatory and technical response
Keywords: بازاریابی مستقیم; Privacy; Data protection; Mobile advertising; Direct marketing; Mobile computing; Regulation; Self-regulation; EU law; U.S. law
Interactivity's Unanticipated Consequences for Marketers and Marketing
Keywords: بازاریابی مستقیم; Digital media; Interactive marketing; Peer-to-peer; Search; Mobile; Meaning making; Direct marketing
Quantifying the indirect effects of a marketing contact
Keywords: بازاریابی مستقیم; Survival analysis; Customer relationship management; Marketing decision support systems; Online advertising; Banner ads; Direct marketing
The new German Data Protection Act and its compatibility with the European Data Protection Directive
Keywords: بازاریابی مستقیم; German Data Protection Act; European Data Protection Directive; Direct marketing; “List privilege”; German Government's draft bill
Does irritation induced by charitable direct mailings reduce donations?
Keywords: بازاریابی مستقیم; Direct marketing; Irritation; Charity donations; Field experiment
From spending to understanding: Analyzing customers by their spending behavior
Keywords: بازاریابی مستقیم; Lifestyles; Direct marketing; Customer relations management; Segmentation
Retail services and firm profit in a dual-channel market
Keywords: بازاریابی مستقیم; Direct marketing; Retail services; Channel coordination; Supply chain management; Game theory
Response modeling with support vector regression
Keywords: بازاریابی مستقیم; Response modeling; Customer relationship management; Direct marketing; Support vector machines; Regression; Pattern selection
Competing for consumer's attention
Keywords: بازاریابی مستقیم; Electronic business dynamics; Electronic mail; Direct marketing; Differential games; Spam
From catalog to Web: B2B multi-channel marketing strategy
Keywords: بازاریابی مستقیم; Direct marketing; Catalog order; Web; Multi-channel; Switching costs
Extracting underlying meaningful features and canceling noise using independent component analysis for direct marketing
Keywords: بازاریابی مستقیم; Independent component analysis; Principal component analysis; Artificial neural networks; Direct marketing; Customer relationship management
A decision support system for direct mailing decisions
Keywords: بازاریابی مستقیم; Markov decision process; Direct marketing; Decision support system
Response modeling with support vector machines
Keywords: بازاریابی مستقیم; Response modeling; Direct marketing; Support vector machines (SVMs); Pattern selection; Class imbalance; Scoring
Constrained optimization of data-mining problems to improve model performance: A direct-marketing application
Keywords: بازاریابی مستقیم; Constrained optimization; Data mining; Direct marketing; Customer relationship management; Targeting;
Managing inventories in a two-echelon dual-channel supply chain
Keywords: بازاریابی مستقیم; Inventory; Supply chain management; Channels of distribution; E-commerce; Direct marketing;