Experiencia venezolana en la promoción de salud con las frutas y hortalizas: un reto posible

There is a growing epidemic of chronic non-communicable diseases (NCD) related to changes in eating habits and unhealthy lifestyles. Chronic diseases are also among the leading causes of mortality in Venezuela. The “5aday” initiative is being promoted in the country since year 2006 by the Universidad Central de Venezuela (UCV). The UCV has been trying to disseminate the campaign and get support from other institutions and sectors of society interested in increasing awareness of the health benefits associated to consumption of fruits and vegetables, as well as a of physical activity. This paper presents some strategies employed to promote the campaign in the country, taking advantage of opportunities offered by the existing legal framework that have enabled actions at community level. There has been also support from the area of social responsibility of companies. Efforts continue trying to increase adherence of partners from other national sectors.