کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
361627 | 620606 | 2013 | 8 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education](/preview/png/361627.png)
ObjectiveNutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders.MethodsAn ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use.ResultsOf 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 ± 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71.Conclusions and ImplicationsFacebook appears to be an effective tool to recruit low-income women to nutrition education projects.
Journal: Journal of Nutrition Education and Behavior - Volume 45, Issue 1, January–February 2013, Pages 69–76