کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
362260 620625 2010 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Characteristics of Food Industry Web Sites and “Advergames” Targeting Children
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Characteristics of Food Industry Web Sites and “Advergames” Targeting Children
چکیده انگلیسی

ObjectiveTo assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites.DesignA content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A total of 290 Web pages and 247 unique games on 19 Internet sites were examined.ResultsGames, found on 81% of Web sites, were the most predominant promotion strategy used. All games had at least 1 brand identifier, with logos being most frequently used. On average Web sites contained 1 “healthful” message for every 45 exposures to brand identifiers.Conclusions and ImplicationsFood companies use Web sites to extend their television advertising to promote brand loyalty among children. These sites almost exclusively promoted food items high in sugar and fat. Health professionals need to monitor food industry marketing practices used in “new media.”

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Nutrition Education and Behavior - Volume 42, Issue 3, May–June 2010, Pages 197–201
نویسندگان
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