The Impact of Student Diversity on Interest, Design, and Promotion of Web-based Tailored Nutrition and Physical Activity Programs for Community Colleges

ObjectiveTo examine an organizational level perspective of the process of adopting Web-based tailored nutrition and physical activity programs for community college students.MethodsIn this qualitative study, 21 individual key informant interviews of community college student services and health center administrators were used to examine organizational-level perceptions of interest in, design characteristics of, and ways to promote health programs. A cross-classification matrix of a priori and emergent themes related to student diversity was created to describe cross-cutting patterns.ResultsFindings revealed 5 emergent themes for consideration in program development related to student diversity: (1) multiple roles played by students, (2) limited access to financial resources, (3) varied student demographics, (4) different levels of understanding, and (5) commuting to campus.Conclusions and ImplicationsNutrition and physical activity programs for community colleges need to specifically address the diverse nature of their students to increase the potential of adoption.