کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
379878 | 659515 | 2010 | 14 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The influence of the commercial features of the Internet on the adoption of e-commerce by consumers
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Taking the Theory of Planned Behavior as a theoretical framework, this study analyzes how commercial features of the Internet determine its adoption as a sales system. In particular, the study examines the influence of product perception, shopping experience, information provided or the level of risk perceived on the adoption of B2C e-commerce. The results show that attitudes toward e-commerce, subjective norm and perceived risk are the main factors that affect the decision to purchase from electronic retailers. Moreover, the results show that the influence of the commercial features of the Internet is mediated through attitudes toward e-commerce.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 9, Issue 6, November–December 2010, Pages 562–575
Journal: Electronic Commerce Research and Applications - Volume 9, Issue 6, November–December 2010, Pages 562–575
نویسندگان
Angel Herrero Crespo, Ignacio Rodriguez del Bosque,