Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS

E-alliance is the union of e-commerce and its success and efficiency is related to comprehensive quality of e-commerce. Thus, ranking e-commerce websites in e-alliance is of importance, which is a multi-criteria decision-making (MCDM) problem. This paper proposes an evaluation model based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to tackle the issue in fuzzy environment. The AHP is applied to analyze the structure of ranking problem and to determine weights of the criteria, fuzzy sets is utilized to present ambiguity and subjectivity with linguistic values parameterized by triangular fuzzy numbers, and TOPSIS method is used to obtain final ranking. Case analysis is conducted to illustrate the utilization of the model for the problem. It demonstrates the effectiveness and feasibility of the proposed model.

Research highlights
► Criteria influencing comprehensive quality of e-commerce in e-alliance are presented.
► Fuzzy TOPSIS is used to rank e-commerce web sites in e- alliance.
► An evaluation model based on AHP, fuzzy sets and TOPSIS is proposed to tackle MCDM in e-alliance environment.