کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
396048 666111 2007 27 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
AdROSA—Adaptive personalization of web advertising
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
AdROSA—Adaptive personalization of web advertising
چکیده انگلیسی

One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market. Most existing solutions to online advertising placement are based on demographic targeting or on information gained directly from the user. The AdROSA system for automatic web banner personalization, which integrates web usage and content mining techniques to reduce user input and to respect users’ privacy, is presented in the paper. Furthermore, certain advertising policies, important factors for both publishers and advertisers, are taken into consideration. The integration of all the relevant information is accomplished in one vector space to enable online and fully personalized advertising.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information Sciences - Volume 177, Issue 11, 1 June 2007, Pages 2269–2295
نویسندگان
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