کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761730 1422778 2017 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Navigating anger in Happy Valley: Analyzing Penn State's Facebook-based crisis responses to the Sandusky scandal
چکیده انگلیسی
Social media are important channels of communication during a crisis. This study examined the use of Facebook as a crisis management tool for Pennsylvania State University during the first month of the Jerry Sandusky scandal. A content analysis of all 129 posts made by the university during that time period and 2060 comments to the posts suggested that audience reaction to crisis information varies based on crisis response strategy, sources cited, and topics shared. This study has implications for social media crisis management models.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 4, November 2017, Pages 671-679
نویسندگان
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