Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism

This article examines a contemporary articulation of lesbian, gay, bisexual, and transgender (LGBT) activism, LGBT youth outreach, as a historically contextual moment. By way of a cultural-economic examination, this study explores the identities constructed by both producers and consumers of an LGBT activist campaign. The cultural-economic model (CEM; Curtin & Gaither, 2005) provides a critical theoretical framework to examine public relations, activism, and social movements.