کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761746 1422778 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Relationship networks as strategic issues management: An issue-stage framework of social movement organization network strategies
ترجمه فارسی عنوان
شبکه های ارتباطی به عنوان مدیریت مسائل استراتژیک: چارچوب مرحله ای در مورد استراتژی شبکه های سازمان های اجتماعی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Social movement organizations (SMO) are important actors in affecting issue-related policy changes. To successfully manage an issue to achieve favorable policy resolutions, SMOs, like many kinds of organizations, not only use traditional public relations techniques, but also build networks to accomplish their objectives. Yet, an examination of the relationship between issue development and SMO networks is absent from the literature. This article therefore concentrates on the question: what types of networks should SMOs seek to build at different stages of an issue's development? Informed by public relations research on issues management as well as contemporary social movement scholarship and organizational network theories, the article proposes a framework of SMO network strategies that examines the kinds of relationship networks SMOs should maintain as they attempt to manage an issue through the stages of its life cycle.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 4, November 2017, Pages 829-839
نویسندگان
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