کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761808 1362152 2017 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Financial investigations: Auditing research accounts of communication in business, investor relations, and public relations (1994-2016)
ترجمه فارسی عنوان
تحقیقات مالی: حسابرسی تحقیقات ارتباطات در تجارت، روابط سرمایه گذار و روابط عمومی (1994-2016)
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
In this article, we investigate investor relations (IR) scholarship across business-centered and communication-centered fields of study from 1994 to 2016. This investigation's aims were to examine development almost a quarter of a century of IR scholarship and to use that to explore how to improve future IR practices and studies. We found that scholarly research in IR and public relations (PR) failed to display many signs of interaction with each other, rarely intersected with other disciplines, and reveal considerable potential for developing synergies from their existing differences. In conclusion, we argue that the current academic insularity also quarantines the practitioners. To address these issues we propose specific future collaborations to improve both IR's scholarly output and its practice.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 43, Issue 2, June 2017, Pages 306-313
نویسندگان
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