کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4761867 1362155 2016 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Media jihad: What PR can learn in Islamic State's public relations masterclass
ترجمه فارسی عنوان
جهاد رسانه: چه روابط عمومی می تواند در مقطع کارشناسی روابط عمومی دولت اسلامی یاد بگیرد
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Islamic State (IS) has been vilified for its brutality and admired for the sophistication of its media productions. This conceptual paper argues that IS media is not propaganda in the western sense but rather propagation of a minoritarian 'take' on Islam. IS media are not simply fora for the gratuitous display of violence but rather venues for rational, strategic communication designed mainly for regional consumption. Global audiences are targeted, too, but media produced for them is less voluminous than that presented to populations in IS-controlled areas and surrounding regions. While Islamic State's diverse media output is not western-style public relations, the artifice and artefacts employed in the group's “media war” are not only relevant but also noteworthy for public relations professionals.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 42, Issue 4, November 2016, Pages 582-590
نویسندگان
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