کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4942548 1437334 2016 66 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
ترجمه فارسی عنوان
اتصال و قطع ارتباط بین تجارت الکترونیک و مشتریان آن: بررسی نقش تعامل، سودمندی درک شده و سهولت استفاده درک شده
کلمات کلیدی
تصمیم گیری آنلاین مصرف کننده، تمرکز نظارتی و تئوری مناسب نظارت، نامزدی، تجربه خرید، مفید بودن درک، درک سهولت استفاده،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
چکیده انگلیسی
Significant time, resources, and attention have been given over the past few decades to explore how businesses can attract more customers to their online stores, and yet problems remain. It is still difficult to convert a potential customer's initial online encounter into a buying relationship. Thus, this study aims to develop a deeper comprehension of the driving forces that not only attract visitors to a website, but also motivate them to make a purchase. Drawing from the e-commerce, regulatory focus, and regulatory fit theory literatures, this study crafts a series of predictions about visitors' attraction to and intention to purchase from a website. In studies conducted using three different technology-product websites (i.e., websites selling smartphones, smartwatches, and laptops) and two different samples (i.e., students and actual shoppers), we found supporting evidence that visitors' evaluation and purchase intentions are determined by the fit between the shopping experiences offered (hedonic vs. utilitarian) and visitors' regulatory focus (promotion vs. prevention). Furthermore, we reveal that engagement, perceived usefulness, and perceived ease of use serve as the underlying mechanisms that mediate the effect of regulatory fit on visitors' attitudes and purchase intentions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 20, November–December 2016, Pages 69-86
نویسندگان
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