کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4944727 | 1438004 | 2017 | 29 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Pay-per-tracking: A collaborative masking model for web browsing
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Pay-per-tracking: A collaborative masking model for web browsing Pay-per-tracking: A collaborative masking model for web browsing](/preview/png/4944727.png)
چکیده انگلیسی
In this paper, we propose a new tracking paradigm that aims at returning control to users over tracking and advertising, and allowing them to participate in the monetization of their browsing data. The proposed paradigm breaks with the current barter model of exchanging privacy for services and, at the same time, it may preserve the Internet economic model where content is paid from advertisement revenue. We have designed a system architecture that implements this model in practice, and optimizes the exchange of privacy for money. Our ultimate aim is to strike a better balance between user privacy and the economic model that sustains the Web, and thus overcome the deadlock caused by the ad blocking wars. Experimental results with real browsing data demonstrate the suitability and feasibility of our approach.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information Sciences - Volumes 385â386, April 2017, Pages 96-124
Journal: Information Sciences - Volumes 385â386, April 2017, Pages 96-124
نویسندگان
Javier Parra-Arnau,