Does group discussion lead to better informed and more strategic market entry decisions?

- We study whether groups make more strategic market entry decisions.
- We find that groups are more informed than individuals.
- Nevertheless groups make similarly biased market entry decisions failing to learn from feedback and repetition.

We investigate the possibility of group discussion serving as an implicit information channel to eliminate biased entry decisions into experimental markets. We find that groups are more informed than individuals in their beliefs. Nevertheless they make similarly biased market entry decisions failing to learn from feedback and repetition.