کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5091880 1478401 2014 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A simple method to estimate the roles of learning, inventories and category consideration in consumer choice
ترجمه فارسی عنوان
یک روش ساده برای برآورد نقش یادگیری، موجودی ها و توجه به طبقه بندی در انتخاب مصرف کننده
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Models of consumer learning and inventory behavior have both proven to be valuable for explaining consumer choice dynamics. In their pure form these models assume consumers solve complex dynamic programming (DP) problems to determine optimal choices. For this reason, these models are best viewed as “as if” approximations to consumer behavior. In this paper we present an estimation method, based on Geweke and Keane (2000), which allows us to estimate dynamic models without solving a DP problem and without strong assumptions about how consumers form expectations about the future. The relatively low computational burden of this method allows us to nest the learning and inventory models. We also incorporate the “price consideration” mechanism of Ching et al. (2009), which essentially says that consumers may not pay attention to a category in every period. The resulting model may be viewed as providing a more “realistic” or “descriptive” account of consumer choice behavior.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Choice Modelling - Volume 13, December 2014, Pages 60-72
نویسندگان
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