کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5109423 1482844 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing and coordination with consideration of piracy for digital goods in supply chains
ترجمه فارسی عنوان
قیمت گذاری و هماهنگی با توجه به دزدی دریایی برای کالاهای دیجیتال در زنجیره تامین
کلمات کلیدی
هماهنگی زنجیره تامین، کالاهای دیجیتال، دزدی دریایی، نظریه بازی، به اشتراک گذاری درآمد،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Sales of digital goods via traditional channels are affected by those on digital channels, and thus a competitive relationship often exists. In addition, due to the ease of piracy, digital goods may suffer from a fall in demand, which intensifies competition. This study considers a single supplier who sells digital goods, which may be pirated, to customers through two independent and different retail channels, such as traditional and digital ones, which may compete with each other in terms of service and price. To consider the effects of piracy on demand, a Stackelberg game is utilized to determine the optimal gain-sharing ratio and the equilibrium prices for all channel members with an aim to maximize the profit of the entire supply chain. It is found that an increase in piracy would force retailers to compete in a smaller market, and thus lead to a decrease in profits for each channel member. Therefore, a retailer who has a greater market share and is capable of managing a lower piracy rate would gain more profits by setting a higher price.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 77, August 2017, Pages 30-40
نویسندگان
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