Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section

Researchers often emphasize that predictive capabilities is a strength of the PLS method. Nevertheless, methodological advances and applications in this direction are rare. The scientific committee therefore selected high-quality papers that mainly advance PLS and prediction. The special issue editors believe that these special issues will become the starting point for a more intensive use of predictive modeling in the social sciences discipline and for additional advances that will exploit PLS' capabilities in this area.