'Too Young To Drink'. An international communication campaign to raise public awareness of fetal alcohol spectrum disorders

- Alcohol consumption during pregnancy is a leading cause of physical and mental disabilities around the world.
- Increasing awareness of the risks of drinking in pregnancy is considered the first step towards FASD prevention.
- An international FASD awareness campaign was launched in 2014. It was joined by 53 partner entities from 27 countries.
- The campaign was developed using the principles of social marketing and was spread internationally through the social media.
- This is a promising approach to mobilize entities dealing with public health around the world in joined prevention efforts.