Community-based pilot intervention to tackle childhood obesity: a whole-system approach

- We describe the methodology of a novel multistrategy approach to prevent childhood obesity.
- The programme is piloted in the Golborne ward of the Royal Borough of Kensington and Chelsea in London.
- The intervention targets children aged 0-16 years in all settings where they live, learn and play.
- Components include environmental change, capacity building, social marketing and evaluation.

ObjectivesGo-Golborne is a pilot intervention to prevent childhood obesity in the Royal Borough of Kensington and Chelsea between 2014 and 2018. It is a multistrategy approach targeting children aged 0-16 years and their families in all settings where children live, learn and play. This paper describes the methodology and the practical steps in the development of Go-Golborne.Study designThe programme uses a quasi-experimental design for the evaluation of changes in weight status using data from the extended National Child Measurement Programme across local schools. For specific behavioural change objectives, baseline self-reported lifestyle measures will be compared against annual follow-up data over the 3-year study period. Qualitative methods will be used to explore the perceptions of stakeholders and participants and organizational change.MethodsGo-Golborne aims to mobilize everyone in the community who has a role or interest in shaping the local environment, norms and behaviours across a range of sectors. A community network of local organizations has been established to codesign all programme activities. The Steering Group of Council officers support programme implementation and environmental changes. The programme has identified six specific behaviour change objectives representing the key areas of need in Golborne and all activities in the council and the community target these objectives during specific programme phases. Key components include community capacity building, community-wide social marketing, environment and policy change and evaluation.Results (Progress)The programme is currently at the beginning of its implementation phase with activities in the community and council targeting the first behaviour change objective.ConclusionsThe pilot aims to test the effectiveness of this approach to support behaviour change and prevent unhealthy weight gain in children using multiple strategies. This programme will inform the development of an intervention model that defines essential programme components, accountability of partner organizations delivering obesity prevention programmes and the effective use of existing assets.