کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
552605 873247 2007 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Weighted order-dependent clustering and visualization of web navigation patterns
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
Weighted order-dependent clustering and visualization of web navigation patterns
چکیده انگلیسی

This study introduces a simple but effective visualization system that allows decision makers to easily identify groups of visitors with different sequential navigation patterns. In particular, navigation sequences of visitors are encoded as an order-dependent format so that early visited pages have more weights in the clustering process. Experimental results on a real-world dataset show that Markov state-transition diagrams with transition probabilities based on the proposed scheme can be very useful for developing Web marketing programs tailored to visitors' preferences and interests.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 43, Issue 4, August 2007, Pages 1630–1645
نویسندگان
,