Relationship between colorimetric (instrumental) evaluation and consumer-defined beef colour acceptability

The relationship between instrumental colorimetric values (L*, a*, b*, the ratio of reflectance at 630 nm and 580 nm) and consumer perception of acceptable beef colour was evaluated using a web-based survey and standardised photographs of beef m. longissimus lumborum with known colorimetrics. Only L* and b* were found to relate to average consumer opinions of beef colour acceptability. Respondent nationality was also identified as a source of variation in beef colour acceptability score. Although this is a preliminary study with the findings necessitating additional investigation, these results suggest L* and b* as candidates for developing instrumental thresholds for consumer beef colour expectations.