Nothing to lose: Processing blindness to potential losses drives thrill and adventure seekers

► We examined whether high Thrill and Adventure Seekers (TAS) process risk differently. ► High TAS showed greater neural sensitivity to rewards than low TAS. ► Low TAS showed greater neural sensitivity to punishments than high TAS. ► The brain response to reward appears to outweigh the impact of loss in high TAS. ► Imbalance in brain activation related to reward vs. punishment during risk-taking may lead to greater risk behavior in high TAS.