Behave and save?

This paper analyses the role of behavioural factors for the energy management of MSEs in Sub-Sahara Africa for the first time. Drawing on semi-structured interviews and focus group discussions in Uganda, it finds that behavioural barriers impeding energy efficiency contribute to the limited performance of MSEs in Uganda. Limited self-control and short-term thinking, habits, a status quo bias and a lack of trust impede the uptake of energy efficiency, while first-hand experience with efficient technology, implementation intentions and social learning can be conducive. Behavioural insights on energy efficiency therefore present another piece of the puzzle on MSE performance.