How do we inspire people to contact aboriginal culture with Web2.0 technology?

Culture right have become a newly emerging human rights around the world after 1980. From a long term perspective of culture protection, it is very important to focus on culture propagation and preservation. Under the erosion of mainstream culture, the preservation issue of aboriginal culture has become a particular important issue. For the sake, this study explores how information technology can be used to effectively help preserve, promote and revitalize traditional Formosan aboriginal cultures through the implementation of digital archives, which can make a culture to be more readily accessible to the general public. To have a better understand about what factors prompt users to continually access the digital culture archive. This paper first presents an adaptation of 'Web 2.0' to build a digital archive for the Atayal Culture Museum in Taiwan. Then, explores correlations between constructs such as Web 2.0 site characteristics, media richness, para-social presence, user experience, user satisfaction and user intention. The results could be useful in developing integrated platforms or tools for educational purposes, allowing teachers and students to effectively share and apply cultural and educational resources. Another objective is to revitalize and commercialize the cultural industry, using the digital archive's content as the basis for collaboration with teachers and other relevant professionals to achieve maximum creativity and create practical and innovative digital learning products.