کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7376387 1480080 2018 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Structural diversity effect on hashtag adoption in Twitter
ترجمه فارسی عنوان
تأثیر تنوع ساختاری در تصحیح هشتگ در توییتر
موضوعات مرتبط
مهندسی و علوم پایه ریاضیات فیزیک ریاضی
چکیده انگلیسی
With online social network developing rapidly these years, user' behavior in online social network has attracted a lot of attentions to it. In this paper, we study Twitter user's behavior of hashtag adoption from the perspective of social contagion and focus on “structure diversity” effect on individual's behavior in Twitter. We achieve data through Twitter's API by crawling and build a users' network to carry on empirical research. The Girvan-Newman (G-N) algorithm is used to analyze the structural diversity of user's ego network, and Logistic regression model is adopted to examine the hypothesis. The findings of our empirical study indicate that user' behavior in online social network is indeed influenced by his friends and his decision is significantly affected by the number of groups that these friends belong to, which we call structural diversity.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Physica A: Statistical Mechanics and its Applications - Volume 493, 1 March 2018, Pages 267-275
نویسندگان
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