کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7424954 | 1482832 | 2018 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings](/preview/png/7424954.png)
چکیده انگلیسی
Tourism is increasingly important for wine regions and local economies. The purpose of this research is to use both symmetric (SEM) and asymmetric (fsQCA) methods to explore the role of motivation and involvement in tourists' intention to return to a wine region. To test these relations the study uses an online survey to obtain a convenience sample of 292 responses from Rioja and Bordeaux wine tourists. The SEM model shows that participation in wine events and product involvement positively relate to the intention to return. Two sufficient configurations in the fsQCA consistently lead to the intention: high core wine and education, high product involvement, and high participation in wine events combined with escape and socialization or with the destination's attractiveness. These results can help wine managers and operators design differentiated strategies to address the specific needs of wine tourists.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 89, August 2018, Pages 313-321
Journal: Journal of Business Research - Volume 89, August 2018, Pages 313-321
نویسندگان
Carolina Afonso, Graça Miranda Silva, Helena Martins Gonçalves, Margarida Duarte,